Internet Marketing
Internet is a global network connecting thousands of computers together. Now-a-days
all the countries are linked in order to exchange data, information and news among
them. It is a collection of many resources and services.
Internet marketing means marketing various services and products over the Internet.
It is also termed as e-marketing, online-marketing, web-marketing or i-Marketing.
Internet has brought media to the accessible by the global audience. Internet marketing
interacts with people by providing instant responses to their queries. Internet
marketing is has a broad scope because it not only refers to marketing on the Internet,
but also includes marketing done via wireless media and e-mails. Internet marketing
brings together the technical and creative aspects of the Internet, which includes
designing, development, sales and advertisement.
Internet marketing by Tech Ardour
Many search Engines like Google, Bing, Yahoo and many others are playing an astral
role in shelling out information to the layman consorting to their needs. Most businesses
expect instant results of their business prospects which are possible only by search
engine optimization. With the evolution of Internet the strategies of marketing
has taken a new direction and it can be bestowed only by the strategic planning
of the organization. Tech Ardour Internet marketing team is well versed in nuances of
Search Engine marketing and internet advertising tactics – We at Tech Ardour, provide
sustainable results in search marketing. This is done by:
- Create good online reputation for your business and making them
- Steering traffic to your site
- Identify and categorize potential customers and partners
- Understanding the psychology of the customers
Our Marketing Service
Our services include Search Engine Optimization, Search Engine Marketing (Pay per
Click), and Social Media Marketing (SMM), Link Building campaign, Content/ Article
Marketing in addition to these we deliver custom SEO solutions to our clients.
Tech Ardour Internet marketing services include:
Pay per Click
Pay per click (PPC) is an advertising model used by internet for many websites.
In this process the advertisers pay their host only when anyone clicks on the ad.
Advertisers usually bid on relevant keyword phrases based on their target market.
Content sites usually charge a flat price per click.
Article Marketing
Article marketing is one type of internet advertising, where short articles are
written for promoting the business. These articles are published in the internet
for business promotion. Each article includes contact information and references
of the author and business. Content articles which are well written are distributed
freely and have a great potential of increasing the business within the related
market, and attracts new customers as well.
Link Building
Link Building promotion refers to all the activities performed to get approval from
other websites on the web. These votes of approval are reflected by the existence
of incoming links to a website. It is a finger rule of the ranking process that
– the more the number of incoming links, the higher the rank of the website – which
in turn reflects in better ranking and visibility of the site.
Search Engine Optimization
Search Engine Optimization is the basis for a long run Internet marketing strategy.
A good SEO strategy merges with the technical aspects (on-page optimization) and
the human aspects (off-page optimization) or the social aspects in an unbiased manner.